Strategy

• 1Would you describe your current principal customer base as:?
• 2Regardless of your current market-share, is the market for the goods and/or services you now sell growing rapidly, growing, stable, declining or declining rapidly?
• 2aIs growth or decline in the area’s population a major reason for that change in market size?
• 3Would you characterize the market in which you primarily operate as:?
• 4Is there a dominant firm in your market?
• 4aIs your firm that dominate firm?
• 5Do you intend to expand this business into new geographic markets or territories in the next five years?
• 6Do you intend to expand into new products or services in the next five years?
• 7Approximately what percent of your sales are in franchised goods or services? Is it closest to:?
• 8Approximately what percent of your sales are made over the Internet? Is it closest to:?
• 9Do you attempt to market your firm using Facebook?
• 10Do you attempt to market your firm using Twitter?
• 11Do you attempt to market your firm using organizations such as Groupon or Living Social?
• 12Do 90 percent of your customers lie within:?
• 13ALower Prices
• 13BMore choice and selection
• 13CMaximum use of technology
• 13DBetter service
• 13EMinimal overhead
• 13FAlliances or cooperation with another firm or firms
• 13GTarget missed or poorly serviced customers
• 13HHighest possible quality
• 13INew or previously unavailable goods or services
• 13JA superior location
• 13KUnique marketing
• 13LExpansion or growth
• 13MCreation of new products, services, or precesses to sell or lease
• 14In the last three years, have you changed your basic competitive strategy:?
• 14aWhat was the principal reason you changed your competitive strategy during that time?
• 14bHow satisfied are you with the change in competitive strategy: Would that be:?
• 15Since you began in this business, have you changed your basic competitive strategy:?

Volume 12, Issue 3, 2012
ISSN 1534-8326

William J. Dennis, Jr.