Media as an Information Source

• 1Do you listen to the radio every day, a few times a week, infrequently or never?
• 1aFor you, is radio a very important, important, not too important, or not at all important source for BUSINESS information?
• 1bFor you, is radio very important, important, not too important, or not at all important source for news and information about current events and public affairs?
• 1cDo you most frequently listen to the radio at work, riding in the car or truck, at home or elsewhere?
• 1c1When you listen to the radion at work, is it more likely you listen to music OR to news, information, and talk, OR don't you listen to the radio at work?
• 1dWhat is your favorite radio format?
• 2Do you watch television every day, a few times a week, rarely or never?
• 2aFor you, is television a very important, important, not too important, or not at all important source for BUSINESS information?
• 2bFor you, is television a very important, important, not too important, or not at all important source for news and information about current events and public affairs?
• 2cAAt home, or you place of business, do you watch local news every day, a few times a week, rarely or never?
• 2cBAt home, or your place of business, do you watch national network news every day, a few times a week, rarely or never?
• 2cCAt home, or your place of business, do you watch cable talk, such as the O'Reilly Factor or Hannity and Colmes every day, a few times a week, rarely or never?
• 2cDAt home, or your place of business, do you watch business cable news every day, a few times a week, rarely or never?
• 2cEAt home, or your place of business, do you watch morning shows, such as Good Morning America or the Today show every day, a few times a week, rarely or never?
• 2cFAt home, or your place of business, do you watch programming specific to the industry of your business every day, a few times a week, rarely or never?
• 3Do you read magazines or newsletters every day, a few times a week, rarely or never?
• 3aFor you, are magazines and newsletters a very important, important, not too important, or not at all important source for business information?
• 3bFor you, are magazines and newsletters a very important, important, not too important, or not at all important source for news and information about current events and public affairs?
• 3cA(do you read) INC. magazine
• 3cB(do you read) U.S. News & World Report
• 3cC(do you read) Entrepreneur magazine
• 3cD(do you read) Kiplinger newsletter
• 3cE(do you read) Newsweek
• 3cF(do you read) Fortune Small Business
• 3cG(do you read) BusinessWeek
• 3cH(do you read) Time
• 3dA(do you read) A national or state trade association magazine
• 3dB(do you read) A local or neighborhood business organization newsletter or bulletin
• 3dC(do you read) An investment newsletter
• 3dD(do you read) A commercial magazine focused on your industry
• 3dE(do you read) A local or area business magazine
• 4Do you read a newspaper every day, a few times a week, rarely or never?
• 4aFor you, are newspapers a very important, important, not too important, or not at all important source for BUSINESS information?
• 4bFor you are newspapers a very important, important, not too important, or not at all important source for news and information about current events and public affairs?
• 4cDo you read a national daily newspaper, such as USA Today or The Wall Street Journal every day, a few times a week, rarely, or never?
• 4dDo you read a daily newspaper that is not a national newspaper every day, a few times a week, rarely, or never?
• 4eDo you regularly, often, rarely, or never read a newspaper that circulated less frequently than daily such as weekly or bi-weekly?
• 4fWhich type of newspaper is the most important to you?
• 4gWhich portion of the most important newspaper to you, do you read most thoroughly?
• 5Do you use the Internet for news and information every day, a few times a week, rarely or never?
• 5aFor you, is the Internet a very important, important, not too important, or not at all important source for business information?
• 5bFor you, is the Internet a very important, important, not too important, or not at all important source for news and information about current events and public affairs?
• 5cA(Internet use) Potential suppliers or vendors
• 5cB(Internet use) Products or services you may wish to buy
• 5cC(Internet use) Contracts on which you might bid
• 5cD(Internet use) Potential customers and/or markets
• 5cE(Internet use) News or public affairs
• 5cF(Internet use) Government rules and requirements
• 5dDo you read blogs on the Internet every day, a few times a week, rarely, or never?
• 6Of the following, which is your most important source of business news and information?
• 6aDo you get better business news and information from a (response in Q#6) or do you get better business news and information by networking with other business owners?
• 7Of the following, which is your most important source of news and information about current events and public affairs?
• 7aDo you get better news and information about current events and public affairs from (Response in Q#7) or do you get better news and information about them by networking with other business owners?

Volume 7, Issue 6, 2007
ISSN 1534-8326

William J. Dennis, Jr.
NFIB