Bank Competition

• 1Compared to three years ago, is there much more, slightly more, about the same, slightly less, or much less competition for your firm's banking business?
• 2A(evidence of more competition) You have received more in-person solicitations at events or in your firm.
• 2B(evidence of more competition) You have noticed more radio and TV advertising focused on smaller firms.
• 2C(evidence of more competition) You can get rate quotes over the Internet from lenders all over the country.
• 2D(evidence of more competition) You have received more mail solicitations and advertising.
• 2E(evidence of more competition) There are more products and services targeted to small businesses.
• 2F(evidence of more competition) You have received phone calls asking for your business.
• 2G(evidence of more competition) There are more banking locations in the area.
• 3Within the last three years did you or someone on your behalf shop for a new primary financial institution?
• 3aWhy did you shop for a new primary financial institution? Was the most important reason because you:?
• 3Ab(reason for dissatisfaction) Turnover in account managers a reason for your dissatisfaction.
• 3Bb(reason for dissatisfaction) Your credit needs not satisfied a reason for your dissatisfaction.
• 3Cb(reason for dissatisfaction) The fact that you needed more or different services a reason for your dissatisfaction.
• 3Db(reason for dissatisfaction) The fact that you wanted better loan terms or interest rates a reason for your dissatisfaction.
• 3Eb(reason for dissatisfaction) The fact that you were treated like a stranger a reason for your dissatisfaction.
• 3Fb(reason for dissatisfaction) Poor quality of service a reason for your dissatisfaction.
• 3Gb(reason for dissatisfaction) An inconvenient location a reason for your dissatisfaction.
• 3Hb(reason for dissatisfaction) A merger or acquisition a reason for your dissatisfaction.
• 3Ib(reason for dissatisfaction) Bank fees getting out of hand a reason for your dissatisfaction.
• 3cWas the most important reason that you did not shop because:?
• 4Within the last three years, have you changed your principal financial institution?
• 4aIn what year did you change?
• 4Ab(reason for change) You wanted more stability in account managers.
• 4Bb(reason for change) You could more easily satisfy your credit needs.
• 4Cb(reason for change) You needed more or different services than offered by your old bank.
• 4Db(reason for change) It offered better loan terms or interest rates.
• 4Eb(reason for change) You were treated like a stranger at the old bank.
• 4Fb(reason for change) It had a better quality of service.
• 4Gb(reason for change) It had a better location.
• 4Hb(reason for change) It charged more reasonable bank fees.
• 4Ib(reason for change) A merger or acquisition occurred.
• 4Jb(reason for change) It actively solicited your business.
• 5How many different banks, those with different names, not just branches, are you aware of that operate in the area where you do business?
• 5aCompared to three years ago, has the number of banks, not bank branches, _________?
• 5bHow many different banks or financial institutions does your firm use for loans or services?
• 5cIs your primary financial institution a bank or some other type of institution, such as a credit union?
• 6Since 2002, essentially post 9-11, has your principal financial institution merged or been acquired by another?
• 6aHas the merger or acquisition change affected your banking activities?
• 7What is the size of your current primary financial institution?

Volume 5, Issue 8, 2005
ISSN 1534-8326

Jonathan A. Scott
Temple University

William C. Dunkelberg
Temple University