Membership in Business Organizations

• 1Are you, or is your business, a member of a business organization, trade or professional association, local Chamber of Commerce or a similar business group?Top 100 question
• 2How many such business, trade or professional organizations are you or your business a member of?
• 2aHow would you characterize the organization? Is it a:?
• 2a1How would you characterize the organization? Is it a:?
• 2a2Are you very active, active, somewhat active, not too active, or not at all active in the organization?
• 2bHow would you characterize the organization? Is it a:?
• 2b1How would you chracterize the organization? Is it a:?
• 2b2Are you very active, active, somewhat active, not too active, or not at all active in the organization?
• 3A(reason to join) Provides an opportunity to network with other business owners.
• 3B(reason to join) Represents you or involves you in government matters or public policies that affect your business.
• 3C(reason to join) Makes you part of a group that can purchase discounted goods or services.
• 3D(reason to join) Develops industry standards or procedures.
• 3E(reason to join) Promotes your community or industry.
• 3F(reason to join) Offers useful management or marketing ideas.
• 3G(reason to join) Has social activities.
• 3H(reason to join) Holds trade shows.
• 3I(reason to join) Provides technical information specific to your industry.
• 3J(reason to join) Sponsors a continuing education-type program.
• 3K(reason to join) Supports one or more charitable activities.
• 3L(reason to join) Informs you about government rules and obligations.
• 4In the last year have you attended a conference, seminar, meeting, trade show, etc., sponsored by a business organization, trade or professional association that required you to spend at least two nights away from home?
• 4aWas the single most important benefit of attendance:?
• 5Does most of the useful information you get from membership in a business organization or trade or professional association come from:?
• 6What is the single most important type of information you obtain from belonging to business organizations, trade, or professional associations? Is it:?
• 7Have you terminated membership in one or more business organizations, trade or professional associations in the last three years?
• 7aWhich best describes your reason for quitting?
• 8Which best describes why you are not a member of any of these organizations? Is it because:?
• 9A(attractive benefit) Provides an opportunity to network with other business owners.
• 9B(attractive benefit) Represents you or involves you in government matters or public policies that affect your business.
• 9C(attractive benefit) Makes you part of a group that can purchase discounted goods or services.
• 9D(attractive benefit) Develops industry standards or procedures.
• 9E(attractive benefit) Promotes your community or industry.
• 9F(attractive benefit) Offers useful management or marketing ideas.
• 9G(attractive benefit) Has social activities.
• 9H(attractive benefit) Holds trade shows.
• 9I(attractive benefit) Provides technical information specific to your industry.
• 9J(attractive benefit) Sponsors a continuing education-type program.
• 9K(attractive benefit) Supports one or more charitable activities.
• 9L(attractive benefit) Informs you about government rules and obligations.
• 10What is the single most important type of business information that you have trouble acquiring? Is it information about:?

Volume 3, Issue 6, 2003
ISSN 1534-8326

William J. Dennis, Jr.
NFIB Research Foundation